Russia lures Business Travelers

Russia is fast emerging as a MICE destination offering state-of-the-art technology for business meetings, conferences and exhibitions to match global standards.
A melange of fascinating culture, picturesque locations and culinary delight has always lured tourists to Russia. Spectacular hotels provide for some of
the top venues for a fabulous MICE experience. Visit Russia, a destination management company (DMC) which is part of the 20-year old Sentro Group, began the Russia series operations from India in April 2014.
“We were earlier operating in the niche travel market for the luxury traveller. However, we realized the potential for the destination and expanded into the value conscious segment bringing an assortment of products targeted at corporate and leisure travelers. Our MICE products come with air thereby minimizing the risk of cost overruns. We offer great value vis a vis other destinations and within the Russian market. Our forte is transparency, efficiency, rates and ability to get anything that the customer desires. Our motto is that the traveler should return with a smile, appreciating the hospitality. Around 1.5 million Chinese travelers go to Russia every year but the Indian market still needs growth, as there are around 12,000 travellers only. In 2016, our aim is to increase this figure from India. To create awareness for the same, Visit Russia participated in Satte in Delhi and OTM Mumbai 2016,” says Charu Makin, Director, Visit Russia.

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